As the founder of The Powder Group, On Makeup Magazine, and The Makeup Show, Michael DeVellis has the inside track on what it takes to make it big in the makeup artist industry. His more than 29 years of experience working with hundreds of top artists, product lines, artist agencies, trade events, productions, and publications make him uniquely qualified to share an insider's perspective on the career of professional makeup artistry. His company, The Powder Group — a pro-focused education company based in New York City — launched in 2003 and since has produced educational programs and events in more than 20 cities and a dozen trade shows around the U.S., Canada and Europe.

The Powder Group's print publication, On Makeup Magazine, launched in 2008 with Michael as the Editor/Creative Director and has become known as the industry's most artist-driven trade publication featuring dozens of the top makeup talent from around the world. Michael's diverse background and unique understanding of the creative, business, interpersonal, marketing and branding skills that are essential to creating successful career as a professional makeup artist enable him to share the must-have understanding of what's required to be a success in today's ever-changing pro makeup artist community.