Luminae Haircare proudly declares 2025: “The Year of White-Blonde Hair”!

Admit it, while stylist still get their everyday requests to “cover my grey” and “give me beachy-waves”, the demand is growing for hair so pale that it might be located somewhere between “My Grandmother was Swedish” and “I want to be mistaken for Daenerys Targaryen on the color wheel”.

Blunt truth? Clients don’t want “multiple sessions”—they want white-blonde, and they want it white now.

With the rise of Instagram, HD photography, and selfie culture, demand for extreme blonding—platinum grey, icy fantasy tones, even ultra-light ombré—is through the roof. These aren’t just trends. These are money-making machines.

But here's the catch: old-school lighteners and basic balayage just can't cut it anymore. Especially when you’re lifting Latina hair from dark brunettes to bright Nordic blondes.

Co-taught by Color Specialist & Blonding Badass Johnny Serafin and Luminae Haircare Founder Jeremiah R. Sammons (@nowornever911), this class will show you how to break past the limits of traditional blonding.

This class is complimentary with the purchase of your Premiere San Antonio show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.