Loading...
- HOME
- Exhibitors
- Education
- Maps
- Events & Experiences
- Register to attend
- Show more
Date
Forget flat, single-process color. Today's clients demand extreme brightness paired with multi-tonal depth. Join Redken’s powerhouse team on the mainstage as they break down The Gloss Over—a high-energy look at premium lift and tone workflows. Watch live as they demonstrate how to achieve up to 9 levels of protected lift using Flash Lift Bonder Inside (BIQ 9+), then instantly transition to custom toning. From icy Pop-Star Blondes formulated with the new Shades EQ XL (09V + 09P) to the rich, warm glow of the brand-new Honey Copper shades (09HC + 08HC), this fast-paced segment shows you how to turn raw lift into expensive, customized tone that commands premium prices.
Stop guessing at the backbar and start formulating like a cosmetic chemist. This 1-hour powerhouse session deconstructs the science of lift and tone chemistry to give you bulletproof results on your most demanding clients. Learn how to map out high-level lifting using Flash Lift Bonder Inside (BIQ 9+) to protect the hair’s internal bonds, followed by signature Shades EQ toning secrets. We’ll show you how to formulate the perfect blonde and copper finishes, featuring the new Honey Coppers (09HC + 08HC) and cool-toned XL bestsellers, while sharing a business blueprint on how to scale your blonding service profits and master backbar cost control.
Bold, graphic placements are dominating social media, but how do you make them look premium and commercial? Redken Artist Gilad Goldstein is here to show you how to master The Velvet Shadow. In this premium hair coloring tutorial, Gilad reveals his personal blueprints for high-contrast color-blocking and precise graphic placement that blend seamlessly without muddying or bleeding. Learn how to map out sectioning using Flash Lift Bonder Inside (BIQ 9+), then glaze using advanced, rich brunette hair formulas (like 4NA Storm Cloud) and the brand-new warm Honey Coppers (09HC + 08HC) to create dramatic, expensive-looking multi-dimensional hair color.
