Forget flat, single-process color. Today's clients demand extreme brightness paired with multi-tonal depth. Join Redken’s powerhouse team on the mainstage as they break down The Gloss Over—a high-energy look at premium lift and tone workflows. Watch live as they demonstrate how to achieve up to 9 levels of protected lift using Flash Lift Bonder Inside (BIQ 9+), then instantly transition to custom toning. From icy Pop-Star Blondes formulated with the new Shades EQ XL (09V + 09P) to the rich, warm glow of the brand-new Honey Copper shades (09HC + 08HC), this fast-paced segment shows you how to turn raw lift into expensive, customized tone that commands premium prices.​