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Forget flat, single-process color. Today's clients demand extreme brightness paired with multi-tonal depth. Join Redken’s powerhouse team on the mainstage as they break down The Gloss Over—a high-energy look at premium lift and tone workflows. Watch live as they demonstrate how to achieve up to 9 levels of protected lift using Flash Lift Bonder Inside (BIQ 9+), then instantly transition to custom toning. From icy Pop-Star Blondes formulated with the new Shades EQ XL (09V + 09P) to the rich, warm glow of the brand-new Honey Copper shades (09HC + 08HC), this fast-paced segment shows you how to turn raw lift into expensive, customized tone that commands premium prices.
Stop guessing at the backbar and start formulating like a cosmetic chemist. This 1-hour powerhouse session deconstructs the science of lift and tone chemistry to give you bulletproof results on your most demanding clients. Learn how to map out high-level lifting using Flash Lift Bonder Inside (BIQ 9+) to protect the hair’s internal bonds, followed by signature Shades EQ toning secrets. We’ll show you how to formulate the perfect blonde and copper finishes, featuring the new Honey Coppers (09HC + 08HC) and cool-toned XL bestsellers, while sharing a business blueprint on how to scale your blonding service profits and master backbar cost control.
No more fear when washing out the lightener. Redken Artist Sean Goddard takes you on a deep dive into high-speed yellow undertone correction and clean, ice-cold neutralization. Learn how to tone blonde hair to absolute perfection after achieving a clean canvas with Flash Lift Bonder Inside (BIQ 9+). Sean will show you how to formulate the perfect cool blonde toner using the new, high-efficiency Shades EQ XL (09V Platinum Ice and 09P Opal Glow) to erase brassiness instantly, while sharing real-world tips to boost your backbar efficiency and maximize your daily salon profit margins.