Unlock the why behind every client decision.

In this ground breaking class designed exclusively for beauty professionals, you’ll explore the powerful psychology behind consumer behavior — and how to use it ethically and effectively in your salon, studio, or brand.

Through insights from Kimberly Loomis’s certification in Consumer Behavior and Psychology from Cornell University, you’ll discover how clients think, feel, and make purchasing decisions, and how these patterns influence everything from pricing and retail to brand loyalty and emotional connection.

This isn’t another business class — it’s a deep dive into the science of human behavior and how it directly impacts your success as a beauty professional.

Learn how to:

✨ Understand the emotional triggers that drive client decisions

✨ Build trust and loyalty through psychology-based communication

✨ Apply System 1 & System 2 thinking to your client experience

✨ Ethically influence purchasing decisions with transparency and integrity

✨ Craft pricing, marketing, and retail strategies that align with real human behavior

Walk away with new skills, confidence, and a redefined perspective on what it means to create authentic, profitable client relationships.

Class Outline:

1️⃣ The Psychology of Beauty

 • Understanding the emotional and psychological value of beauty services

 • What drives clients to choose you over someone else

2️⃣ System 1 & System 2 Thinking in the Salon

 • Fast vs. slow decision-making

 • How to simplify client choices while maintaining integrity

3️⃣ Anchoring, Decoy Pricing & Perceived Value

 • How consumer biases shape spending decisions

 • Ethical strategies to structure pricing and promotions

4️⃣ Trust, Connection & Client Retention

 • Turning education into loyalty

 • Building long-term relationships through transparent communication

5️⃣ The Science of Selling Without “Selling”

 • How to guide purchasing behavior naturally

 • Creating value-driven conversations that convert

6️⃣ The Empowered Beauty Professional

 • Applying behavioral insights to branding, leadership, and education

 • Reframing success through the lens of consumer psychology

Perfect For:

Salon owners, independent artists, educators, and brand ambassadors who want to deepen their understanding of human behavior, elevate their business strategy, and lead with authenticity and purpose.

 

This class is complimentary with the purchase of your Premiere San Antonio show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.