AI is changing how independent professionals work, and salon suite owners have the most to gain. In this engaging, eye-opening session, Matthew Landis breaks down the exact AI tools and workflows solo beauty pros can use to work smarter, not harder. Attendees will learn how to create compelling content in minutes, build automated client onboarding and follow-up systems, clarify their brand voice, plan marketing more strategically, and simplify day-to-day operations that typically take hours.

This session cuts through the tech noise and focuses on what actually matters for suite pros: saving time, building consistency, and increasing revenue with less effort. Matthew’s approach is approachable, practical, and tailored specifically to the realities of running a suite. Pros will walk away feeling empowered, confident, and excited to use AI, not be intimidated by it.

Attendees will learn how to: 

1. Use AI as a creative partner to spark fresh branding ideas, develop unique visual concepts, and bring their salon suite’s personality to life.
2. Turn inspiration into content that actually books clients. 
3. Build a cohesive brand voice and aesthetic with the help of AI mood boards, color palettes, and copy prompts that reflect their artistic point of view.
4. Simplify marketing with AI tools that help them plan content, refine messaging, and stay consistent without feeling overwhelmed or losing their creative flow.
5. Integrate AI into everyday studio life to elevate the client experience, from service menus to aftercare guides to personalized communication.

This class is complimentary with the purchase of your Premiere San Antonio show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

Let’s be honest: stylists are posting nonstop, trying every trend, and still wondering why their books aren’t full. This session reveals the biggest marketing myths holding suite owners back, from vague brand messaging to bad photos to “posting just to post.” With humor and practical insight, Matthew Landis, Director of Education, for IMAGE Studios, the luxury leader in salon suites, shows pros how to get intentional, strategic, and effective. You’ll walk away with a marketing plan you can actually stick to and that actually attracts the right clients.

Attendees will learn how to:

1. Identify the top mistakes sabotaging their marketing
2. Build a clear and compelling brand message
3. Use content that attracts, not just entertains
4. Craft a simple weekly marketing rhythm they can sustain
5. Turn engagement into booked appointments.

This is not another fluffy “elevate your Instagram” class. It’s a wake-up call wrapped in humor and real-world strategies that salon suite owners desperately need but rarely get.

This class is complimentary with the purchase of your Premiere San Antonio show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.