Let’s be honest: stylists are posting nonstop, trying every trend, and still wondering why their books aren’t full. This session reveals the biggest marketing myths holding suite owners back, from vague brand messaging to bad photos to “posting just to post.” With humor and practical insight, Matthew Landis, Director of Education, for IMAGE Studios, the luxury leader in salon suites, shows pros how to get intentional, strategic, and effective. You’ll walk away with a marketing plan you can actually stick to and that actually attracts the right clients.

Attendees will learn how to:

1. Identify the top mistakes sabotaging their marketing
2. Build a clear and compelling brand message
3. Use content that attracts, not just entertains
4. Craft a simple weekly marketing rhythm they can sustain
5. Turn engagement into booked appointments.

This is not another fluffy “elevate your Instagram” class. It’s a wake-up call wrapped in humor and real-world strategies that salon suite owners desperately need but rarely get.

This class is complimentary with the purchase of your Premiere San Antonio show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.