In this high-impact stage presentation, GQ’s go-to grooming expert Matty Conrad breaks down what truly separates a good haircut from a great one: structure, balance, and intentional design.

This session is built for barbers and hairdressers who want to master modern men’s cutting with clarity and confidence.

You’ll learn:

• How to design shape based on head form — not trends

• Weight distribution and how it affects silhouette

• Building strength through corners, edges, and transitions

• When to blend — and when not to

• Tool selection strategy for precision control

Matty will share  his  blueprint for thinking differently about men’s hair, so you can engineer results instead of chasing trends and techniques. 

In this high-impact stage presentation, GQ’s go-to grooming expert Matty Conrad breaks down what truly separates a good haircut from a great one: structure, balance, and intentional design.

This session is built for barbers and hairdressers who want to master modern men’s cutting with clarity and confidence.

You’ll learn:

• How to design shape based on head form — not trends

• Weight distribution and how it affects silhouette

• Building strength through corners, edges, and transitions

• When to blend — and when not to

• Tool selection strategy for precision control

Matty will share  his  blueprint for thinking differently about men’s hair, so you can engineer results instead of chasing trends and techniques.