In this high-impact stage presentation, GQ’s go-to grooming expert Matty Conrad breaks down what truly separates a good haircut from a great one: structure, balance, and intentional design.

This session is built for barbers and hairdressers who want to master modern men’s cutting with clarity and confidence.

You’ll learn:

• How to design shape based on head form — not trends

• Weight distribution and how it affects silhouette

• Building strength through corners, edges, and transitions

• When to blend — and when not to

• Tool selection strategy for precision control

Matty will share  his  blueprint for thinking differently about men’s hair, so you can engineer results instead of chasing trends and techniques.